Almost everyone who owns a website involved in e-commerce (selling something on the internet) has heard the term SEO (Search Engine Optimization). In essence, SEO is the process of refining the keyword content and Meta tags of a website URL to gain increased ranking in the "natural" search results of a given search engine when someone types in a keyword search in the relevant niche. There is, however, a big difference between SEO and search engines optimization, the latter being far more important to the survival of any online business.
When someone performs optimization for a particular website, they take the needed steps to ensure that the ranking of that URL is improved on that particular search engine. What some people do not realize is that there are roughly 200-220 different such engines on the internet and each has its own unique criteria for ranking pages in its results.
The importance of SEO is that this process involves reworking the keyword content and Meta tags of a given URL and creating external links to that URL that will result in higher page ranking regardless of which engine a person uses when typing in their keywords. To understand this concept, one should use two or three different searches on the various engines and type in the same keyword(s) on each one. Compare the results. Any URLs that receive nearly the same ranking across the board have received search engines optimization services. Those that rank high on, say, Yahoo but not the others have only been optimized to that one set of criteria.
Ideally, if a website owner pays someone to perform SEO services for his site, he wants to receive search engines optimization so that his URL will be seen no matter which engine is used by the potential customer.
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